GRAPHIC DESIGN • BRAND IDENTITY DESIGN • PACKAGING DESIGN
Martini Racing
MOTORSPORT ENGINEERING IN A BOTTLE
Martini Racing.
Martini Racing is an Australian brand dedicated to delivering high-performance oils, coolants, and additives, designed with the same precision, innovation, and reliability found in championship-winning race cars. Supplying directly to workshops across Australia, they provide not only premium fluids but also complete workshop solutions. Their commitment to quality, performance, and local support makes them a trusted partner for mechanics, racers, and performance enthusiasts.
I have completed a range of projects for Martini Racing, including the set-up of their brand guide and the design of packaging labels and product flyers.
BRAND GUIDE DEVELOPMENT
BRAND IDENTITY DESIGN
I established a comprehensive brand guide for Martini Racing, defining logo usage along with colour and typography standards to ensure consistency across all branding, packaging, print, and digital touchpoints.
FLYERS
GRAPHIC DESIGN
I designed promotional flyers showcasing new product launches and limited-time trade giveaways. Created layouts that highlight key features, drive workshop engagement, and maintain consistency with the Martini Racing brand.
PRODUCT PACKAGING
PACKAGING DESIGN
I have updated and created over ten (and counting) product labels for the Martini Racing range, ensuring consistency, clarity, and strong shelf presence across the full line.
