SILA

GRAPHIC DESIGN • BRAND IDENTITY DESIGN • PHOTOGRAPHY • CONTENT CREATION

DESIGN ACTIVISM

She is Learning Acceptance.

SILA is a publication that explores women’s relationships with their bodies, by sharing their journeys to body positivity, self-love, and acceptance. The project seeks to explore this topic in our current society that has heavily distorted beauty standards - to empower women by providing understanding, support, and community.

SILA is committed to creating a safe and supportive community that strives to change the mindset that our worth is based on measuring up to society’s distorted beauty standards and instead remind women that; each and every one of us is a glorious, complex, imperfectly perfect human who deserves to be treated with respect and love from ourselves and others, because we are worthy.

Design Process

This social issue has long been important to me. What began as an imagined photography series soon expanded into so much more -through dedication and creativity, SILA was born.

With the support of women who resonate with this message, SILA came to life. They courageously stepped in front of the camera and shared their stories, inspiring women to feel empowered and supported as we challenge society’s distorted beauty standards.

Branding

  • Brand Symbol

    A POWERFUL PORTRAYAL

    Women turning their backs on the mirror—symbolising a refusal to conform to society’s distorted beauty standards.

  • Colour Palette

    WARM, EARTHY TONES

    Evoke comfort and connection—expressing love, nature, compassion, and honesty.

  • Photography

    RELAXED AND NATURAL

    Capturing authentic moments, my portraits feel relaxed, natural, and effortlessly true to the person.

  • Font & Typography

    COMFORTING AND CONFIDENT

    The typography feels organic and humanistic, while adding a playful touch of whimsy.

Publication

Product Range

Campaign SILA's T-Shirt
Campaign SILA's Tote Bag
Campaign SILA's Dog Bandana

Life is for living, so make sure you are living yours as your glorious, wonderful, bravest, truest self each and every day.

With Love, SILA

Previous
Previous

The Happiness Currency

Next
Next

Event Stationery