The Happiness Currency

GRAPHIC DESIGN • PRINT DESIGN • ILLUSTRATION • PHOTOGRAPHY • LINO CARVING

INTERNATIONAL DESIGN INTERNSHIP

The Happiness Currency.

The Happiness Currency creates a cultural link between Nagoya (Japan) and Geelong (Australia) through a stamp and illustrative design representative of both cultures and their connection through motifs of flora and fauna. 

Five ink selections represent the Five Love Languages that are the medium in which we circulate emotional transactions in a world where we are moving from the physical to digital space. 

This piece pays homage to nostalgia within the two countries. The stamp design was inspired by the Japanese stamp rally, a childhood memory for many Japanese children. While the stamp is made utilising the medium of lino art commonly taught in Australian high schools. 

Creative Team

Aarya Hatkhambkar • Yu Tong Kua • Emily Belcher (me)

Project Role

Brochure Designer • Illustrator • Exhibition Photographer

Design Process

Through exploring and observing Japanese culture while visiting Tokyo, Nagoya, and Kyoto, we were able to identify meaningful connections between the two UNESCO Design Cities: Nagoya and Geelong.

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